Seafood is expected to be included in the Weight Watchers kits since the kits will be optimized for Weight Watchers’ Freestyle program, which ranks seafood highly in its nutritional program, the spokesperson told SeafoodSource. “We can only confirm the meal kits will be rolling out in the second half of the year at grocery retail we do not have…pricing or additional details at this time.” “While specific meals recipes are being developed, there will likely be a seafood option(s),” a statement Weight Watchers provided to SeafoodSource said. While a Weight Watchers spokesperson did not reveal the grocery chains it will be working with, the spokesperson told SeafoodSource that the kits will likely contain seafood. Now, both Weight Watchers and Blue Apron said they will launch meal kits in U.S. Albertson’s and Publix, among other grocers, have also entered the meal-kit fray in recent months. In March 2018, retail giant Walmart launched a line of meal kits, and online giant Amazon also has announced plans to launch its own meal kits, likely later in 2018. Hungry to get into the burgeoning market, numerous retailers and grocers have either acquired or partnered with existing meal-kit companies, or have begun creating and offering their own meal kits to customers. Meal-kit companies such as Blue Apron and Plated accounted for an estimated USD 5 billion (EUR 4.1 billion) in sales in 2017, according to Packaged Facts. The addition of meal kits at most major grocery chains in the United States over the past year is the latest in the evolution of meal kits, which broke through in 2017 from a trend into the mainstream. The meal kits that Weight Watchers and Blue Apron plan to launch in supermarkets this year are both expected to include seafood, providing a potentially significant new market for seafood suppliers.
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